Genre: Story-driven 2D Merge
Keywords: comedy, nature
Format: mobile
Developer: Magmatic
App Store

About the game:
Explore Travel Town, where you can combine everything into better and more useful items while you travel the world. Reveal secrets as you discover yourself and help the friendly people of Travel Town!

What I did:
I was approached by the developer to consult on the game before launch. There was a preliminary document for the narrative design, but they felt it needed an extra push.
In the game itself, you match objects to sell off in order to have money to restore a small seaside town. Every building has their own small storyline, and with every new building upgrade, you get a small (phone) chat conversation between the main villagers that pushes this story forward, concluding once you’ve finished the last upgrade and the building is fully done.
The game was in soft launch for a long time, and eventually got acquired by an additional mobile company. Over the last months of 2023, Travel Town became very popular, and it is currently (Q1 2024) one of the most successful puzzle apps. Although the game, like so many live service games, has been changed and updated, most of my work (even the lines of dialogue I wrote for the first buildings) is still intact.

Examples:
Screenshots below are from the earlier version of the game. Visuals have changed since then.